Wednesday 16 February 2011

My Target Audience Profile

As the film features both a male and female protagonist, it would hopefully attract males and females. However, inevitably, as with all A-A films, more males will want to watch the film than females. This is because they feature explosions, fighting, and big vehicles. The presence of an attractive female star in the film would be another reason for males to want to see the film.



The age would be 15 - 40, as the film contains all the conventions of A-A that attracts a younger audience, while featuring the actor Laurence Fishburne, who would appeal to older audiences.

The very obvious sci-fi elements would attract fans of that genre, while also containing the normal plot that attracts a wider audience. In order to maintain a wider audience, the film would avoid alienating viewers less attracted to the sci-fi part of the film, by not going too deeply into any of the technology/scientific concepts of the setting, instead using the setting as a useful way to move the plot forward. The two main actors, Christian Bale and Scarlett Johansson would also attract fans of their films.

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